Hotelier Loh Lik Peng chose to go one-up on previous CEOs who have taken part in the Great CEO Charity Cookout by adding extra spice to the event on Friday night.
The 39-year-old founder and managing director of New Majestic Hotel, Hotel 1929 and Wanderlust in Singapore sweated over a hot wok for two hours on Friday cooking mee goreng at the Food Republic Beer Garden at St James Power Station.
He also offered a sweet deal to customers: spend $20 on a plate of mee goreng for charity, and stand a chance to win a night's stay at a boutique hotel.
Why organise a self-sponsored lucky draw? He chuckled and explained: "I felt that if people were going to pay $20 for a plate of mee goreng, we might as well let them win something in return."
The Great CEO Charity Cookout helps raise funds for Project Helping Hands.
More pictures and video from the event below: