They are local celebrities coming together for a meaningful cause.
But instead of raising money for charity, Edmund Chen's brainchild – Mission Easy – is a project that allows celebrity mentors to help guide ordinary people to realise their showbiz dreams. The current 18 celebrity mentors – some of whom will also act in the films – include Ericia Lee, Ezann Lee, Jessica Tan, Nick Shen, Vincent Ng, Alaric Tay and Edwin Goh.
Chen is financing the whole project with the help of sponsors.
His vision, he shared, is to have this one-stop shop for Hollywood agents who want to hire local talents, and all they need to do is to "click on my website and everyone will be there".