THE New Paper New Face 2012 campaign launches tomorrow, but preparatory work started weeks ago.
The New Face, celebrating its 20th anniversary this year, is a modelling competition which has launched the careers of models, actresses and beauty queens.
The first part of the campaign is to get the recruitment poster up, and for that, some New Face alumni returned for a promotional shoot.
Vivien Ong, 20, had an aura of calm around her. The full-time model with Carrie Models breezed through the shoot.
Fresh from a stint in Hong Kong, where she filmed a commercial for soy milk brand Vitasoy, Ong said that since she clinched the title of The New Paper New Face in 2010, she has modelled in places such as Cambodia and China.
She has also taken part in events such as Asian Model Search and Audi Fashion Festival 2011.
For someone who “doesn’t like to travel,” Ong admitted that the job cultivates a “newfound appreciation for the different cultures”.
On the rise
Julie Tan, the first runner-up in 2009, is a popular up-and-coming actress.
The bubbly final-year theatre studies student at Nanyang Academy of Fine Arts, who is filming a sitcom for Channel 8, said taking part in the contest “increased her connections and opportunities”.
She added: “Acting and drama is something I love to do. I’m glad that (the) New Face (contest) helped to make me more recognised in this area.”
Another New Face alumnus who took part in the shoot was Sophie Willocq, the winner in 2005.
The freelance model with Looque model and artiste management company said the New Face is a great launchpad for her in her modelling career.
She added that this experience has “opened doors” for her.
Willocq represented Singapore in the 2011 Asia Model Festival Awards held in South Korea.
Find out more about The New Paper New Face 2012 in tomorrow’s edition of The New Paper.