Nicole Seah has caught the attention of many in Singapore.
Including retail chain City Chain, which The New Paper learned is hoping to snare her for an endorsement deal.
But, Miss Seah hasn't had time to think about the deal.
It was after all, the biggest day in her political career thus far. It was the first day of her campaign trail.
The New Paper's Bryna Sim followed her yesterday as she met Singaporeans on the MRT, and prepared for her first rally.
(above) Ms Seah being interviewed by Al-Jazeera.
Ms Seah being garlanded by mum, Mdm Pat Lim.
Ms Seah's parents looking on as she takes the stage.
Ms Seah with her boyfriend.