THE New Paper (TNP) took second spot in Marketing magazine's Newspaper of the Year rankings this year.
It beat several other publications, including the Business Times, Lianhe Wanbao and freesheet my paper.
Singapore Press Holdings (SPH)'s flagship daily The Straits Times was Singapore advertisers' favourite.
The annual survey by Marketing documents Singapore marketers' preferred newspapers. Last year, TNP was ranked seventh.
Marketing said TNP "keeps itself fresh by constantly reaching out to younger target groups."