It was a cheeky advertisment to get Singaporeans to travel.
But it appears to have backfired, sparking an online furore amongst netizens here.
The advertisment by travel agency ZUJI Singapore, which has appeared online as well as on print, including The Straits Times and Today read: "In this dot, citizens drink recycled sewage water. Get out of the dot. With ZUJI, sip wine for a change."
Some, like Mr Ray Teo, 38, who has been a customer of ZUJI for close to five years, said that the advertisment was "very insulting for me as a Singaporean".