LOVATO IS SKECHERS' NEW FACE
Demi Lovato is the new face of Skechers' fall campaign.
The 21-year-old will appear in the US footwear company's global marketing social campaigns, a television commercial and accompanying print ads later this year.
A reason the pop singer joined the campaign? Nostalgia.
"My generation grew up with Skechers," Lovato told MTV News. "And now I'm excited to help introduce the collection to a new generation by sharing with my Lovatics!"