Experts' top 5 tips

1 While lighter shades of purple work with most skin tones, darker purple hues work better with fairer skin.

2 Choose shades that suit your natural personality and lifestyle.

3 Wash your hair once daily and use sulphate-free shampoo.

4 Avoid swimming to retain the colour.

5 Go for sections of hair instead of full head when it comes to purple for a less severe look.