Diet soda is healthy? New study says so, but ...
Would you believe it if a doctor from a university said that diet soda is better than water for weight loss?
Well, that's what Dr Jim Hill at University of Colorado's Anschutz Health and Wellness Center said in a recent report.
But after news outlets picked up the story, it was soon discovered the report was a paid advertisement by the American Beverage Association.
Universities that are in need of funding are now getting into the business of "research-for-hire", which means more research results will show a favourable outcome towards the client.
ABA knows that its research results cannot be proven correct but is attempting to increase diet soda sales anyway.
Most research, however, totally contradicts their findings. Reports have shown that has been found that diet sodas actually make you hungrier. They trigger cravings for salty snacks like chips, burgers, and French Fries.
The purpose of the research was to then confuse people into wondering what's true and what's not.
On one end you've got the food and beverage industry, the universities that destroy their credibility and take their money, doctors who abuse their degrees and the mainstream media that amplify the marketing message disguised as science.
On the other side you've got everyone else who's just trying to figure out what's right or wrong.
Be careful the next time you read an article that's more than a little unbelievable ... there's a reason why they call things like this 'too good to be true'.