Does this video really empower young girls?
This video is making the rounds to create awareness about the effect of the phrase "like a girl".
But can a three-minute video change an age-old stereotype?
The video is feminine hygiene products brand Always' attempt at the herculean task.
Adolescent girls are given tasks such as running, fighting or pitching a baseball "like a girl" - and they do their best.
But when asked to do the same tasks, older teenager and adults give their best impression of cat-fights and sissy throws.
The message is that we have associated girls with being the weaker sex so intimately that it is damaging, especially to adolescent girls.
The director Lauren Greenfield said: "In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand."
"When the words 'like a girl' are used to mean something bad, it is profoundly dis-empowering."
Sorry to break the feel-good bubble, but no hard fight is won the lazy way. Social media sharing is one way in which we are most often culpable of just reacting in the moment without any lasting changing.
Also are we going to tear down all obstacles during puberty and let our young ones grow up in a rose garden? Or should we tell them in the real world, people judge by appearances and stereotypes persist, no matter how strongly we feel about them?
To be a complete cynic, the video is attention-seeking so that it is ultimately, brand-promoting - targeted precisely at the crowd that would purchase the brand's products.
But at least it is uplifting (at least, for the first half, before falling back on clichés, including atmospheric music) and shows what we say influences what we do.
Watch the video for yourself here and then try doing something "like a girl" and see if it makes a difference to you.
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