3,800 expected for music fest at sea
A cruise vacation and music festival all rolled into one - that is It's The Ship, a 5-day/4-night event in November .
An estimated 3,800 people, with 60 per cent expected to come from outside Singapore, will board Royal Caribbean International's newly refurbished Voyager of the Seas here on Nov 21 and sail up the Strait of Malacca to Langkawi island, Malaysia.
The music festival will run from 8pm to 5am daily.
On Nov 23, there will be a beach party on Langkawi.
"We always try to up the ante and do something unique.
"We've had a lot of friends who go on vacations in big groups to places like Ibiza (an island in the Mediterranean Sea), for instance, to see different acts," said Mr Iqbal Ameer, chief executive officer of The Livescape Group, a Malaysian music and creative events agency.
"We thought, 'What if we coupled those two things together?'"
Phase 1 of the musical line-up, which was announced at a press event last week, includes US rapper-producer Lil Jon, Scottish synth-pop trio Chvrches, British DJ-producer Alex Metric and regional acts.
More acts will be announced in the coming months.
The cruise ship's main pool deck and an ice-skating rink will be converted into the two main stages, with temporary bars serving as live music venues, for the US$4 million (S$5 million) event.
The Voyager of the Seas features 14 guest decks, a royal promenade, a Vegas-style casino, a 3D cinema and a FlowRider surf simulator.
Mr Iqbal, who wants to keep the festival drug-free, said: "It's about drug education. People need to know what they are putting into their bodies.
"They should also know that they don't need that to have fun. Music gives you a kind of euphoria on its own."
PHOTO ROYAL CARIBBEAN INTERNATIONAL
It's The Ship
Royal Caribbean International's Voyager of the Seas
From US$430 (early bird) to US$4,000 per person. Register at www.itstheship.com