With an initial funding of $100,000 from residents and corporate sponsors for the Formula To Grow initiative, 60 children in Central Singapore district will get free milk powder until they turn three.

Launched yesterday in line with World Milk Day, the initiative aims to provide a sustained source of funding to help children from disadvantaged families ensure they get the right amount of nutrition.

These families were identified by family service centres in Central Singapore district and they have a household income of $2,500 and below.

Ms Denise Phua, the district's mayor, said that this early childhood intervention programme offers children a chance to maximise their developmental potential.

Thanking donors and residents who contributed to the fund, she added: "It is important that our community comes together to assist these children before it is too late."