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Demand so low it's more cost-effective to import calendar

TRADITIONAL: The tong sheng calendar shows the almanac, the dos and don’ts, as well as the best timing of the day. TNP PHOTO: JEREMY LONG

Another traditional calendar that is fast disappearing from the local scene is the tong sheng calendar.

The daily calendar, complete with the Chinese almanac, is printed on low-grade paper.

It is imported from countries such as China as it is not cost-effective to produce it locally, says Mr Charlton Kwan of Chee Seng International.

Demand has been dropping over the years and slowed to a trickle last year, says Ms Helen Chan, 50, a manager with Living Calendars which hot-stamps corporate logos onto calendars.

ORDERS

Ms Chan says: "More than five years ago, we used to have a lot of corporate orders for tong sheng calendars.

"Now we get only one or two orders for the calendar a year."

Mr Kwan, who has seen demand for the calendar drop more than 50 per cent over the past 10 years, says the role of the almanac on the calendar has been taken over by apps on mobile phones.

Ms Chan adds that the fans of this calendar are the older generation.

"They prefer to tear one piece every day, knowing that a day has gone by. It is a habit."