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HPB launches second season of Million Kg Challenge with new category to target groups

Million Kg Challenge here again

The Health Promotion Board (HPB) has launched the second season of its Million Kg Challenge, to encourage more people to lose weight.

At an event yesterday marking the finale of the month-long National Healthy Lifestyle Campaign, the 10 top winners from season one were also announced. Prime Minister Lee Hsien Loong was the guest of honour.

The first season, which began in March, ended with more than 80,000 sign-ups and some 42,000 participants pledging to lose weight.

The challenge involves completing several levels of activities and losing weight to claim prizes such as shopping vouchers and lifestyle products. It will be expanded in the second season and will leverage on the power of peer support, HPB said.

A new group category will be added, as well as a buddy element in the individual category.

The challenge will also be extended to companies. HPB aims to get organisations to ride on the challenge to set up internal activities to promote exercise and healthy diets.

More weigh-in kiosks will be made available at Guardian pharmacies islandwide, with more than 80 expected by January, to make it more convenient for participants to regularly check their weight.

Mr Zee Yoong Kang, Chief Executive of HPB, said: "Maintaining a healthy weight and losing weight requires concerted effort and is an ongoing process. Season one has drawn the public eye to the importance of weight management.

"With the launch of season two, we are leveraging our experience in the first season to provide even greater support and positive reinforcement to motivate sign-ups and active participation."

The Million Kg Challenge is open to Singapore residents aged 18 to 64 whose BMI range from 18.5 to 37.4.

Registration has started and interested parties can sign up at www.millionkg.sg or at upcoming road shows to be held across the country.

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