Intelligence comes with benefits, say supporters of website
In the US, supporters of Mensa Match have made no bones about their opinion that love is more attractive when it comes in an intelligent package.
Match.com's chief scientific adviser, Dr Helen Fisher, said in a press release: "Why do we want a smart partner?
"Because intelligence is correlated with many benefits, including higher income, sense of humour, creativity, social skills, coordination and problem solving.
"Money can buy a sexy evening on the town.
"People everywhere gravitate to smart lovers because an intelligent partner comes with a host of sexy perks."
The dating service is open to Mensans in the US who have scored at or above the 98th percentile on standardised intelligence tests.
There are more than 110,000 Mensa members globally with around 56,000 in the US.
In Singapore, close to 1,000 people are members of Mensa Singapore.
Dr Ali Binazir, author of The Tao Of Dating and the 2009 article Why The Smartest People Have The Toughest Time Dating, told CNN that in general, people with higher IQs tend to feel entitled to love and therefore hold extremely high standards when looking for a partner.
As a result, a person with Mensa-level intelligence can often feel alienated when looking for love.
ABC News quoted American Mensa marketing manager Victoria Liguez as saying of Mensa Match: "You're looking for someone in the same tribe as you.
"You're asking, 'Do you value intelligence as much as I do?'"
Mensa Match has also received criticism online from those who do not appreciate its connotations.
Wrote Ms Molly Mulshine on betabeat.com: "The pairing consists of a few initiatives.
"For regular Match.com members, a new Mensa 'badge' will be available in case they want to 'express their interest in the High IQ organisation', a release says.
"Sounds like a relatively tactful way to express their interest in a mate with a high-paying job, but whatever.
"Those plebes can also humiliate themselves by taking the Mensa practice test... (to qualify for the dating service)."