More pay for lighter armpits

More women are seeking treatment to lighten their underarms, said beauty parlours.

Pink Parlour, which offers underarm whitening service, said that from 2013 to 2014, it saw a 20 per cent increase in the number of clients seeking fairer underarms. It has an average of about 100 clients every month.

"We introduced the treatment two years ago after our whitening products proved to be very popular. There was immediate demand," said its director Wendi Chan.

The treatment, called Snow White Whitening Underarm, costs $41 a session. Customers have to buy a minimum of seven sessions.

She said: "Women like to wear sleeveless clothes because of the warm climate and naturally, they feel self-conscious in everyday situations like holding the handles (of bus and trains).

"Furthermore, long-term shaving (can) lead to dark and pigmented underarms and also unsightly ingrown (hairs)."

Local wellness company Bioskin, which also offers underarm whitening treatment, also reported an increase in demand for underarm services.

Its spokesman Lynette Lin said that sales for their Dermabrasion Whitening Treatment has gone up 30 to 40 per cent from 2013 to 2014.

Ms Lin said that with higher disposable income these days, women are investing in beauty services.

"After taking care of their face, hair and external appearance, we are not surprised that the next in line would be more intimate areas like the underarm," she said.