OkCupid deliberately made awful matches?
If you're a member of the friendship, dating and social networking website, OkCupid, you may just be one of the many users who was set up with an "awful match".
Mail Online reported on Monday that "users were subjected to similar (psychological) experiments without their knowledge or explicit consent".
According to the UK newspaper, the company "removed text from users' profiles, hid users' photos, and even told some users they were exceptionally good for each other when in fact they were in fact an awful match".
Washington Post revealed that these couples who were told they were "excellent matches" were, in fact, "only a 30 per cent match".
The match-making site defended its actions when it released a statement in a blog post by co-founder Christian Rudder which stated: "OkCupid doesn’t really know what it’s doing. Neither does any other website.
"But guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work."
Perhaps these netizens, who exposed their failed pairing and terrible experiences on Twitter, were some of those affected by this experiment.
Sources: Washington Post, Mail Online and Twitter