BY THE numbers Seeing red for a good cause
units of blood were collected from 170 donors at the Red Apple Day yesterday
When security officer Lim Poh Huat saw the Red Apple Day advertisement in a copy of The New Paper last week, he knew that he could not miss the event.
The 49-year-old showed up yesterday at the Singapore Press Holdings (SPH) News Centre's auditorium to take part in the blood donation drive.
Mr Lim's visit to the auditorium marked the 69th time he has donated blood.
He said: "Every donation I make can save three to four people. I'm very proud that I can contribute to society and help save lives."
Started in 2001, Red Apple Day encourages SPH staff and members of the public to donate blood.
The initiative, which is held in collaboration with The Singapore Red Cross Society, became a biannual event in 2010, with one held at the start of the year and another held around July to August.
Some 120 units of blood were collected from 170 donors at the event which lasted from 11am to 5pm.
With Chinese New Year coming soon, SPH Chief Executive Officer Alan Chan said the initiative was crucial in ensuring that there is sufficient supply of blood in the bloodbank during the festive period.
Mr Chan, who is a regular blood donor, said: "The SPH Red Apple Day has been held as a biannual event since 2011 to aid the bloodbank during the festive period when there is usually a decrease in donors. I am glad that our efforts with the Singapore Red Cross have always been met with a good response by donors."