AWARENESS ABOUT DOWN SYNDROME
It was a chance to bring greater awareness to people with Down syndrome without focusing on their intellectual disability.
That was why the Down Syndrome Association (Singapore) seized the opportunity to have its members featured as models by online clothing store MLB.
Mr Andrew Soh, assistant director of community partnerships and corporate communications at the association, told The New Paper that the collaboration would also help people with Down syndrome build their confidence and self-esteem.
MLB owner Esther Hong, 28, said she collaborated with the association for that very same reason.
Mrs Hong, who works full-time as a business development manager at a maritime consultancy company, told TNP: "Fashion isn't only about pretty faces. It's about attitude as well.
"And these girls, they were so happy to do it and weren't afraid of trying out their own poses. The confidence is inside them."
Mrs Hong took over the management of MLB early last year. The website, which was started in 2009, sells womenswear such as skirts, rompers and bridesmaids' dresses, as well as accessories such as necklaces and watches.
Said Mr Soh: "At the end of the day, people with Down syndrome are as capable as me and you. They are just differently abled."