News

'Think' to help you sell

The team which has consistently won world recognition for its ability to show and tell with brilliance has broadened its scope to help you sell.

The New Paper's Creative Department is now offering its award-winning expertise in infographics, illustration and interpretative journalism on a commercial basis.

Earlier this year, TNP set up Think, an initiative to meet increasing demand to communicate complex messages and policies simply and visually.

Said Think chief Ken Jalleh Jr, who is also TNP's creative editor: "It's expertise that's been honed over 26 years of appealing to a busy, easily distracted audience more inclined to visuals than a mass of grey text."

More so, he added, with today's generation of young readers who are constantly bombarded with information.

"They want information that's easy to understand and presented visually, whether through infographics, animation or illustrations.

"Our research has shown that it's a challenge that few creative agencies would want to undertake.

"And that's what Think offers to clients. We are not a creative agency; we are creative journalists."

Among the international awards the team has won are those from The Society of News Design, the World Association of Newspapers and News Publishers, and the Society of Publishers in Asia.

Think's aim, as it states on its website - thinktnp.com - is to show and tell well, with intelligence and brilliance.

It aims to make clients' messages clear, concise and compelling.