USING PAGEANTS TO BRING AWARENESS TO CAUSES
At the Miss Singapore Beauty Pageant 2014, some of the 17 finalists stood out because of their personal ties to charities.
Four were crowned beauty queens and will represent Singapore in different international pageants.
Apart from Miss Luisa Gan who supports the Singapore Children's Society, these other three winners have also committed at least 80 hours of their time to their causes.
SIYAMALA VASAVAN, 24, FULL-TIME TUTOR
Title: Miss Singapore All Nations 2014. She will represent Singapore in the All Nations 2015 pageant in China
Tutoring has made her passionate about promoting awareness of the Dyslexia Association Of Singapore to help those who struggle with the condition.
Dyslexia is a type of learning difficulty that primarily affects the skills involved in accurate and fluent word reading and spelling.
Miss Siyamala said: "I think I won my title because the judges knew how much I wanted to use this platform to bring awareness to my cause.
"I feel this from the bottom of my heart as I'm tutoring two dyslexic students at the moment."
JASMINE CHYE, 23, SALES AND MARKETING EXECUTIVE
Title: Miss Singapore Global Beauty Queen 2014. She will represent Singapore in the Global Beauty Queen 2014 in South Korea
Subsidiary Award: Miss Charity Ambassador 2014
An avid scuba diver with a love for marine life, she chose to support the Project Aware foundation.
The global organisation is focusing on two issues at present - sharks in peril and marine debris, the latter a project to clean up rubbish in the sea.
Said Miss Chye: "This is something I feel deeply about, having scuba dived the past few years and helping out at turtle rehabilitation. I've come to realise that there's a lot we can do to help conserve marine life."
TAMMY NG, 19, NATIONAL UNIVERSITY OF SINGAPORE PHYSICS UNDERGRADUATE
Title: Miss Singapore Chinatown 2014. She will represent Singapore in Hong Kong TVB's Miss Chinese International 2015
Having lost her best friend to cancer in primary school, Miss Ng knows the emotional struggle of kids with cancer and their carers.
She chose the Children's Cancer Foundation as the "best tribute" to her best friend.
She said: "I watched my friend's parents caring for her and coping with the loss after she died, so I know what people in these circumstances go through."