How to be an Olympic star - with a chocolate coin
Joseph Schooling's Olympic triumph over swimming legend Michael Phelps was the talk of Singapore - and other countries.
After his win, popular Thai social media personality Cha Anucha Sangchart posted a picture on the Facebook page Lowcostcosplay of himself mimicking Schooling's toothy smile when he received the gold medal for the Men's 100m butterfly .
He was posing with a "medal" - actually a chocolate coin - next to the picture of Schooling on the podium at the Rio Olympics.
The tongue-in-cheek picture has since garnered over 48,000 likes.
The page also has a picture of Mr Sangchart mimicking Schooling as he lifts his head from the swimming pool.
That picture has garnered over 103,000 likes.
Mr Sangchart, 27, is the founder and administrator of Lowcostcosplay, which has over 1 million fans.
The Facebook page, which was started in October 2013, houses over 2,000 photos of Mr Sangchart and fans who 'cosplay' as various icons using inexpensive and accessible items found around his house.
The social media personality told The New Paper in Thai that the project started almost by accident.
"I noticed the things around my house and they looked like things that I saw in the cartoons that I watched as a kid," Mr Sangchart said.
For his first low-cost cosplay picture, he got to work dressing himself up as cartoon character Doraemon, using a blue bath towel to mimic Doraemon's blue skin.
He posted the picture in December 2013.
Ever since, Mr Sangchart has been looking for cosplay inspiration in the things around him. He posts on the page about five times a week.
"It's about using the Internet to your advantage," he said.
His cosplays often highlight recent pop culture, as seen from his cosplay of the Pokemon Pidgeotto after Pokemon Go was released internationally.
But his proudest creation is an imitation of the Titanic movie poster.
He was wondering how he could recreate the iconic image when a thought struck him.
"The ship looks like a triangle, and my iron looks like a triangle, so let's use my iron as the ship.
"I couldn't get a girl to pose for me in the photo, so I used a doll instead."
His cosplay sometimes costs him nothing, but can also go up to 1,000 Thai Baht (about S$39).
But that cost is calculated after factoring in travel costs to different locations to get the things needed for his pictures, he said.
The chocolate coin that was used in the cosplay of Schooling cost him about 10 Baht.
The overwhelming response to his cosplays has led some businesses to pay him to cosplay their brand icons.
A social media marketer helps Mr Sangchart to manage the page, and tend to other queries.
Mr Sangchart now lives fully on the income he earns from these commissioned posts.
While he was unwilling to reveal how much he earns and which posts were commissioned, he commented: "I can probably buy my own house from the money I've earned so far."
Mr Sangchart hopes to infuse his creativity to open an advertising agency in the future.
But, for now, he will continue making hilarious cosplays that may make you fall off the edge of your seat.