Anti-jihadist 
advert goes viral, Latest World News - The New Paper
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Anti-jihadist 
advert goes viral

This article is more than 12 months old

KUWAIT CITY A video advertisement that depicts a would-be suicide bomber confronted by the faithful has gone viral two days into the Muslim fasting month of Ramadan.

"Worship your God with love, not terror" is the main message of the three-minute advert posted online on Friday by Kuwaiti telecommunications giant Zain, which operates across the Middle East.

"I will tell God everything," says the voiceover of a child at the beginning of the ad as a man is seen preparing a bomb.

"That you've filled the cemeteries with our children and emptied our school desks..."

The video featuring Emirati pop star Hussain al-Jassmi has registered nearly 2 million views on Zain's YouTube page and more than 4,000 shares on Facebook. It features images from bombings across the region claimed by Al-Qaeda or the Islamic State in Iraq and Syria.

But it ends on a positive note with footage of a happy wedding and cheerful children dressed in white.

"We will encounter their hatred with songs of love," concludes a caption superimposed on a black background. - AFP

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