It's finally here. Apple has unveiled the new iPhone 6 (and bonus iPhone 6 Plus) and the equally hotly-anticipated iWatch.
And the tech company certainly delivered at the event earlier.
In fact, they even delivered a free U2 album and it's already in your iTunes library!
Here's what you missed from the Apple announcement earlier.
1. iPhone 6/ iPhone 6 Plus
Apple has finally announced its new generation of phones with the iPhone 6 and iPhone 6 Plus that will be available on Sept 19 here.
Time to start queuing?
Both are bigger and thinner than ever.
The smaller iPhone 6 has a 4.7-inch screen while the Plus boasts a 5.5-inch screen.
Both phones also, thankfully, offers a better battery life than its predecessor iPhone 5S.
The smaller iPhone 6 will have 10 hours more talk time than the 5S' 4 hours and an additional hour of Wi-fi browsing time. The 6 Plus will have a better battery life compared to the 6.
Users can also enjoy faster performance with a new A8 processor.
Many were excited about the larger screens although other brands have long since entered the 'phablet' market that the 6 Plus is breaking into.
And this didn't go unnoticed as HTC "welcomed" Apple to the 'Big screen' family. Meow!
The iPhone 6 will be available for $988 (16GB) and the iPhone 6 plus (16GB) will start at $1,148.
2. Apple Watch
Remember when iPhones (or smartphones) rendered the watch almost obsolete (for many of us at least)?
Apple is expecting you to change that.
Now they want you to wear a watch - their watch (and it's not called iWatch).
The biggest surprise? It's not called the iWatch.
The watch is also set to revolutionise flirting. Yes, flirting.
With the watch, you are now able to send someone your heartbeat.
So if you tell someone that he makes your heart beat faster, you're going to actually have to prove it.
More importantly, it includes a fitness app that monitors activity throughout the day. It also has a workout app to remind you just how lazy you are being.
The apps will also give you summaries of your fitness and workout data.
The watch, which will be out next year, comes in two sizes and three finishes including one in 18-karat gold.
But there are two obvious flaws here.
First, you need an iPhone to use the watch.
Then, left-handed people can be left feeling a little miffed.
3. Apple Pay
Apple is trying to replace the plastic credit cards with its new mobile payment system, which will be available in the US for now.
Simply tap and pay - it's as easy as that.
For those concerned with security, the phone will not be storing your card details. Instead it creates a dynamic security code by taking an image of your card.
Apple's Touch ID function will then be used to confirm transactions.
4. Apple launches... U2's free new album?
U2? Really? The band released its new album, which, like it or not, we all already have it in our iTunes library. And it's free.
They must really want us to listen to the Irish band.
At least, it got us this really weird moment.
Sources: CNET, The Verge