Coe backs Singapore Grand Prix

Traffic slows to a crawl at times, and businesses in the Marina Bay area suffer dips whenever the Formula 1 Singapore Grand Prix comes to town.

But Lord Sebastian Coe says the long-term effects brought on by the hosting of such high-profile international sporting events outweighs the short-term inconveniences.

"Every sporting event has people talking about such things; in the lead-up to London (Olympics in 2012) people were wondering if traffic would come to a standstill," he said, at the sidelines of the Sports Matters conference at the Marina Bay Sands yesterday, ironically a stone's throw from the Marina Bay F1 street circuit.

"But, one year after the Games, London - by a distance on any indices - became the most popular city in the world, and the Games helped with that.

"Short-term traffic problems are, by a distance, outweighed by the global importance of being seen at the heart of world sport."