Golf

Spieth's Masters win set to boost game of golf

Jordan Spieth's resounding win at the US Masters last Sunday will not only boost his personal sponsorship deals but could also give the sport a much-needed jolt.

Spieth had already amassed an impressive list of endorsements before the Masters, including AT&T Inc, Rolex and Under Armour Inc, which signed a multi-year deal with Spieth in January.

Now that he's considered one of the top golfers in the world, Spieth can be expected to add two or three large sponsors this year, said Matt Delzell, managing director of The Marketing Arm, a promotions and marketing agency.

The 21-year-old Texas native sent final-round TV ratings up 23 per cent over last year's final, according to Nielsen data provided by CBS Sports.

"When Tiger faded, the interest in golf began to fade," said Rob Prazmark, president of 21 Sports, a Connecticut-based entertainment marketing company. "Spieth could be the next great inspiration."

Spieth will appeal to sponsors in the financial services and high-tech industries, which attract a younger audience.

- Reuters.