Juve eyeing Asia, S'pore
Italian clubs have never liked to venture too far east in their pre-season.
But Juventus are keen on bucking that trend.
The Turin-based club, who lifted their 30th Serie A title at their stadium yesterday, are heading here.
As revealed by The New Paper on May 7, they will play against the Singapore national team at the new 55,000-seater National Stadium on Aug 16.
Juventus' commercial director Francesco Calvo (above) told TNP that tours to Asia would be on the club's agenda in the future.
"In the past, Italian clubs have been reluctant about pre-season tours in Asia because of the distance and also the weather conditions," he said.
"Italians are conservative that way - but we want to bring the club back to the level of Barcelona and Manchester United.
"And to do that, we have to embrace the Asian market, which is very hungry for football.
"We're very pleased to be coming to Singapore, and honoured to be one of the first teams to play at the new Sports Hub."
Juventus are planning three destinations before their traditional pre-season training in northern Italy.
They are slated to play Australia in Sydney on Aug 10, and plan to make another stop in South-east Asia before their Singapore date.