Stoke's one goal, for Asia's children
Stoke City will already be a goal up when they face Everton in the opening match of the Barclays Asia Trophy at the National Stadium on July 15.
The Potters will wear jerseys bearing the One Goal logo during the tournament at the Singapore Sports Hub from July 15 to 18.
The Premiership club will be publicising a campaign that aims to use the power of football to raise awareness of child malnutrition in Asia - a collaboration between the Asian Football Confederation (AFC) and World Vision, and backed by the Premier League.
Stoke's chief executive Tony Scholes said: "It's a staggering statistic that one quarter of Asia's 350 million children under the age of five are underweight.
"One Goal aims to use the power of football to promote, fund and push for programmes that will make that statistic history."
"Football is enormously popular in Asia and we're delighted to be able to use our participation in the Barclays Asia Trophy to help publicise and endorse the One Goal message," added Scholes, whose club have also helped develop a nutrition module for football coaches.
It is estimated that more than 200 million children across Asia are prevented from leading a healthy, active life because of poor nutrition.
AFC deputy general secretary, Dato Windsor John, said: "The AFC is happy to see Stoke City FC support the One Goal campaign, raising awareness of child malnutrition through the power of football.
"Every child deserves the possibility to play football, regardless of social status, and health and appropriate nutrition are the very basic requirements for this."
Stefan Germann, the campaign's executive director, added: "Football fans in Asia and around the world have the power through the One Goal movement to get good nutrition to every child, it is great to see Stoke so actively supporting this movement."
In another development, the Nike Ordem 3 football will make its world debut at the Singapore tournament this month.
The ball, which incorporates Nike's proprietary Aerowtrac aerodynamic technology, is designed to keep pace with the increasing speed of the game at elite level.
The Ordem 3 will be used in the upcoming seasons in the English Premier League, the La Liga and Serie A.