Great Eastern announces two year extension to S.League title sponsorship
Great Eastern Life has announced its extension of its co-title sponsorship of the Great Eastern-Yeo's S.League for the next two seasons in a deal that will see the life insurance group lengthen its partnership with the professional football league to eight years.
No figures were released, but a previous renewal in 2012 was worth $1 million. Great Eastern first joined the local football fraternity in 2009.
"Football has the power to unite and create positive energy. It is more than just a game. It has become very much part of the social fabric...and Great Eastern sees it as our social responsibility to do our part to support the development of Singapore through our partnership," said Great Eastern's Singapore chief executive, Khoo Kah Siang.