Expect a roar, and a sweet deal
The new National Stadium will host its first football match tonight, and the players from the Singapore Selection and Juventus teams may well hear nearly 30,000 fans raise a unique roar at the venue.
And a huge swathe of fans will also receive a sweet deal for the glamour international friendly between Brazil and Japan at the 55,000-capacity stadium in October.
Over the last few days, some fans who had already purchased tickets for tonight's match expressed their unhappiness over the 100PLUS promotion launched earlier this week.
The promotion offered a pair of tickets for just an $18 purchase of 100PLUS or other F&N brands.
Organisers World Sport Group (WSG) have stepped forward with a gesture of goodwill ahead of football's debut at the Singapore Sports Hub.
"We understand that fans who already purchased tickets are disappointed but that was never our intention," said WSG chief executive, Andrew Georgiou yesterday.
"As a gesture of goodwill, all those who have purchased tickets through Sports Hub Tix should keep their tickets, and they will be offered a special promotion for the Brazil-Japan international on Oct 14."
Ticketing details of Dunga's Brazil and Asia's No. 1 side Japan at the National Stadium will be released later.
Details of WSG's promotion will be announced after tonight's match, and will also apply to fans who bought their tickets from Sports Hub Tix today.
As of yesterday, some 25,000 tickets for tonight's game have been sold, with 17,500 purchased through Sports Hub Tix, and the rest through third party companies and sponsors.
100PLUS is an official sponsor of the Sports Hub, and lend its name to the walkway - the 100PLUS Promenade - that connects the facilities at the $1.33-billion hub.
The New Paper understands that 100PLUS has 3,000 tickets for their own promotion of tonight's game.
"100Plus is the official sponsor of the match and an official partner of Singapore Sports Hub," explained Georgiou. "They acquired a limited number of tickets and designed a promotion for the opening match to plug the first football game and whip up excitement for the event."
- SHAMIR OSMAN