Football

Liverpool sign bumper deal with New Balance

Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance.

The club will switch to current brand Warrior's parent company from next season.

Liverpool signed a six-year deal with Warrior in 2012 which was worth £25 million ($51m) a season, with the club estimating they could make as much again in additional merchandising - making the whole package worth a potential £300m.

"We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club," Liverpool's chief commercial officer Billy Hogan said.

"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and it has a presence in many countries across the world, which will all feature the LFC kit." - PA Sport.