McDonald's signs up as Official Partner
McDonald's Singapore yesterday announced its sponsorship of the SEA Games as an Official Partner, with the aim of raising public awareness and support for Team Singapore athletes.
The sponsorship is worth over $250,000.
The fast food chain aims to build affinity between Singaporeans and Team Singapore via a weekly four-part advertorial series from May 10 in The Straits Times featuring local athletes from four different generations.
McDonald's Surprise Alarm App users will receive an exciting variety of e-coupons, including redemptions for free McChicken burgers as well as Collect To Win vouchers which allow users to redeem an Extra Value Meal.
"We hope to enhance the SEA Games experience by raising awareness of Team Singapore and by recognising our athletes," said McDonald's Singapore managing director Robert Hunghanfoo.
- HAIQAL SARI