Sports

Website behind LeBron 'homecoming' tees crashes

LeBron James cashed in on a cool US$88 million (S$109 million) with his move to hometown team Cleveland Cavaliers, announced yesterday. 

But this Cleveland-based T-shirt business is also cashing in.

Fresh Brewed Tees introduced "homecoming" T-shirts for James' return to Cleveland, after leaving four years ago to join the Miami Heat. 

The shirts have proved so popular that the website crashed, reported, Fox Sports. 

Cleveland Indians fans show their support for LeBron James during the game between the Cleveland Indians and the Chicago White Sox at Progressive Field on July 11, 2014 in Cleveland, Ohio.
Cleveland Indians fans show their support for LeBron James during the game between the Cleveland Indians and the Chicago White Sox at Progressive Field on July 11, 2014 in Cleveland, Ohio.

Though the company faced some initial backlash before the LeBron move was confirmed, they're now probably laughing all the way to the bank. 

Fresh Brewed Tees owner Tony Madalone told Fox Sports via text message that they "sold all of our inventory - over 2,000 shirts in just a couple of hours" and that they're printing more to keep up with demand. 

Source: Fox Sports