Cumberbatch helps launch kids charity initiative

Doctor Strange is taking his heroics off-screen.

British actor Benedict Cumberbatch, 40, has launched Hero Acts, a Marvel campaign for international charity Save The Children.

Marvel Studios has pledged to donate US$5 (S$7) for every fan who uploads a photo of himself striking a superhero pose to, up to US$1 million.

Said Cumberbatch in a video released yesterday: "We filmed Doctor Strange in Nepal and several other countries and everywhere we went in the world, I met Marvel fans.

"But I also saw kids who are facing enormous challenges, challenges that no one should ever have to face. With the help of our fans, Hero Acts can change that."

The superhero film Doctor Strange, opens here Oct 27, also stars Rachel McAdams and Tilda Swinton.