SEND MY LOVE (TO YOUR NEW LOVER)
No, you're not seeing double or triple.
Multiple layers of the English singer are superimposed onto each other to flood the entire MV.
Visually hypnotic, it all plays out like one long take, while the camera occasionally zooms in and out.
It is impossible to decide which Adele to focus on, but that is the beauty of it.
The US singer and dreamy male model, Don Benjamin from reality TV modelling series America's Next Top Model, are clearly in the honeymoon phase in this MV.
We are treated to a montage of their steamy PDA. A third party is then introduced, and the photogenic couple radiate longing and emotion as they steal gazes at each other.
It feels like a mini movie - and one that does a great job at capturing desire.
Some might feel that this clip is "empty", while others will appreciate its dynamism in its simplicity.
The US rock band performs - nothing else really happens.
The magic is in the camerawork that moves rapidly around the quartet, and the vibrant light display.
Love it or hate it, this MV is a visual treat.