WATCH: Benedict Cumberbatch skirt round THAT penguin video
By now, you've probably heard or come across snippets of Benedict Cumberbatch fumbling over the word "penguin".
If you haven't, please take 18 seconds from your schedule.
You'll probably have a good chuckle listening to the hapless Englishman invent several different pronunciations for the flightless bird.
Here's where the laughs happen on an episode of the BBC documentary Strange Islands (about the South Pacific):
So when Cumberbatch appeared on The Graham Norton Show, he was visibly embarrassed by his inability to get "penguin" right.
The irony wasn't lost on the Sherlock actor - who lent his voice for the upcoming Penguins of Madagascar animated film, which is set to open in November.
Skirting around the word "penguin" by referring to it as the "said animal", the 38-year-old admitted: "I'm now completely terrified of the word - I don't go near it."
After re-living the horror as the scene was played once again, he tried to blame the editing team behind the documentary.
But Cumberbatch eventually got it right - with a little coaching from his host.
The penguin hijinks start from 3:21. Psst, there's also a spot-on Jar Jar Binks impression thrown in. Enjoy!
Side note to Mr Cumberbatch: You did get the word right in the Penguins of Madagascar trailer I saw, although it was Dreamworks who made the film, not Disney. Cheers, buddy!