BTS' Jin partnered Singapore Tourism Board for music video shot in Singapore

The new music video from K-pop boy band BTS' member Jin - which features the South Korean singer in Singapore locations such as the National Gallery, Gardens by the Bay and Goldhill Plaza - was a collaboration between the Singapore Tourism Board (STB) and South Korean music label and entertainment company BigHit Music.

It was released on May 16, three days after the 32-year-old artiste dropped a teaser clip. The English song, Don't Say You Love Me, is the main track off his second solo EP Echo, which was also released on May 16.

The three-minute, 25-second MV, which also stars South Korean actress Shin Se-kyung as Jin's love interest, showcases eight landmarks and hidden gems in Singapore. The duo play a couple who are drifting apart.

The rest of the locations are Anderson Bridge, Emerald Hill, Keng Eng Kee Seafood, Marina Bay and Singapore Flyer.

In several scenes, Jin and Shin are seen in an apartment that overlooks Marina Bay, in a Singapore Flyer cabin, and running around in the National Gallery and Gardens by the Bay.

Jin also shot scenes at Goldhill Plaza's rooftop carpark. Shin's solo scenes feature her on a night-time walk along Emerald Hill, and having a meal at Keng Eng Kee Seafood, a zi char restaurant in Bukit Merah that is listed in the Michelin Guide.

A spokesperson from BigHit Music says in a statement: "The collaboration with the Singapore Tourism Board beautifully brought together the charm of the local scenery and the message Jin hopes to share through his music."

Ms Serene Tan, STB's executive director, North Asia, tells The Straits Times that K-pop and South Korean content hold "tremendous global influence" and "offer strong storytelling potential".

She says: "Jin's worldwide popularity and global reach provide a valuable platform to present Singapore's charm as a travel destination in a highly engaging and relatable way."

STB also worked with K-pop boy band Seventeen and BTS member J-Hope to create short social videos showcasing Singapore when they performed here as part of their world tours. Seventeen held concerts at the National Stadium on Jan 25 and 26, while J-Hope did shows at the Singapore Indoor Stadium on April 26 and 27.

Ms Tan adds: "We will continue our efforts to leverage K-content and welcome the opportunity to collaborate with more artistes on impactful storytelling that inspires travellers to visit Singapore. Upcoming initiatives include drama and variety show productions and branded entertainment content with K-pop artistes."