Uniqlo gives Mickey Mouse a street makeover with Kate Moross' designs
Mickey Mouse has been given a hipster street makeover.
Japanese retailer Uniqlo has rolled out its exclusive Love & Mickey Mouse Collection by British graphic designer and illustrator Kate Moross.
The 32-year-old, who was in town two weeks ago for a live mural drawing performance at Uniqlo Orchard Central and a sharing session at Lasalle College of the Arts, said the collaboration is a "good fit".
It is available at Uniqlo Orchard Central and online, and will be available in all Uniqlo stores from Sept 3.
Moross told The New Paper: "I'm a notorious Disney fan and it came across to Uniqlo that I'm enthusiastic for the brand. My style is very fun and illustrative so I think that overlaps with Disney.
"This (collection) means a lot to me because it is the first time I am doing a global collaboration and working with Uniqlo, as well as (designing on apparel and T-shirts). "
Known for her signature typographic illustration and freeform lettering style, Moross has designed shoes, tote bags, water bottles and product packaging bottles for notable brands, like Kiehl's in 2013 and adidas in 2012.
For the Uniqlo collection for women and kids, she gave Mickey and Minnie Mouse a dynamic monochrome treatment and incorporated playful lettering for a street style look.
She said: "I use digital paintbrushes and pencils for my pieces. This is the future - you can draw with your hand but there are different ways of doing it. "
And the project turned out to be "easier than (I) thought".
She said: "I'm happy with the balance - it's both cute and cool, for a more fashion-forward look.
"I enjoyed designing the kids collection most because I got the chance to be super playful.
"You can find similar designs on the women's tees, it's great for a matching outfit and a super cute family photo."