New Toyota campaign: Genius, nuts or both?
The latest example of the Land of the Rising Sun's creativity/insanity/genius/all of the above has to be Toyota's latest ad campaign - which has nothing much to do with their cars.
Called Do the Wakudoki, it features Japanese band World Order, a group of seven insanely-coordinated guys dressed in suits led by a 36-year-old former MMA fighter (yes, an MMA fighter!) Genki Sudo, a dancing gorilla, a flash mob of party-crazy jungle dwellers and a song clearly inspired by What Does the Fox Say.
In short, it's pretty much everything viral on the Internet condensed into a 1:46-long video.
Is your brain prepped to take in all that wacky goodness/madness? Are you sure? Then watch the video above or read on...
We start off with Genki and his band members driving their Toyotas through a jungle to a pretty catchy beat, synchronising their heads perfectly to channel their best impression of the Internet meme, What is Love.
The Japanese take their meme-making very seriously.
But amid all the singing, driving and head-bobbing, Sudo gets the urge to pee...
This is the face a former MMA fighter makes when he really needs to go.
...and stops the car and rushes for the nearest bush.
Of course, his bandmates go along as a security detail.
Suddenly, the leaves rustle and a gorilla leaps out of the bush roaring and beating his chest, sending our seven intrepid heroes tumbling to the floor in fear.
Sudo and his band respond to the savage primate the only way they know how - by showing their fear through an oddball dance move.
The gorilla clearly loves wacky dance moves as his rage evaporates the moment he sees World Order carry out the move christened as the Wakudoki.
And he joins in.
Somehow, word travels quickly around the jungle as a variety of tribespeople start leap out of the bush to join in. Flash mob!
All good/insane things come to an end though, much to the gorilla's sadness.
After World Order head back to their vehicles in their trademark synchronised robotic dance style and are cheered off by their immpropmtu back-up dancers, it turns out that the gorilla is determined to keep his Wakudoki on by sneakily stowing away at the back of one of their pick-ups.
If you feel inspired by World Order and the gorilla, you can also learn how to do the Wakudoki and possibly win a round-trip to Tokyo, courtesy of Toyota.
Good luck trying to get the song out of your head, though.
Source: YouTube, Wakudoki website