$20,000 for just four hours of work
Marketing manager tops Carlsberg Singapore's Probably The Best Job campaign
After testing five finalists on their knowledge of beer and challenging them to pour the perfect mug, Carlsberg Singapore has found a winner for its Probably The Best Job campaign.
Mr Royston Lim, 32, a marketing manager, came out tops in the finals held at FIVE Square on Thursday.
Mr Lim walked away with $20,000 cash and the coveted title of Carlsberg's Beer Taster.
He worked for four hours as a Carlsberg ambassador, while the other four finalists received $1,000 each.
Mr Lim said: "This is such an unbelievable feeling, from the day I got the call for the campaign until now. I couldn't sleep for the past few nights, this is a huge landmark in my beer journey."
On the competition, which is into its second year, Mr Jimmy Toh, 40, general manager of Carlsberg Singapore, said: "This year's finalists were more closely matched, and it was hard to pick a winner."
In the competition's true spirit of fun, finalist Clifford Gomes, 40, a workforce manager, said: "Of course I felt sad at first, and I am sure the rest felt the same way, but it is all good."
Last year's winner, Mr Daniel Osgodby, 28, said: "The finalists have upped their game, and I think that this year was a little more difficult compared to last year. Royston is definitely a good fit for the Beer Taster."
Mr Lim's four-hour reign started with a stop at two neighbourhood coffee shops before it wrapped up at No. 5 Emerald Hill Cocktail Bar. He mingled with patrons and promoted Carlsberg throughout.
At the first stop at Choh Dee Food Place in the Bugis area, Mr Lim said: "I am so excited to be an ambassador. There are so many friendly uncles and aunties who have been drinking Carlsberg for so many years, it is quite refreshing to me.
"Luckily I speak Hokkien like them, so it is easier for me. I am absolutely in love with the environment here, it is good that everyone can taste the best beer."