Erupting Mayon volcano sparks Philippine tourism boom

Philippine restaurants model menu on Mayon as people flock to watch eruption

With chilli-flavoured "lava ice cream" in demand and awestruck tourists packing onto viewing decks, the erupting Mayon volcano is sparking a local business boom in an impoverished region of the Philippines where tens of thousands of others have fled for their lives.

Albay province has built its image around the picture-perfect, cone-shaped Mayon, whose periodic activity offers both boundless opportunity as well as enduring misery.

Since Mayon began shooting out lava two weeks ago, restaurants and hotels just outside a 9km "danger zone", some complete with volcano branding, have enjoyed an off-season tourism bonanza.

"We are thankful because we have many guests, but it also makes me guilty because so many people are affected," said Vista Al Mayon Pensionne front desk officer Purita Araojo.

Mayon's rumblings are also a spark of inspiration for tourism-oriented businesses, which have fashioned spicy menus while prominently displaying volcano photos and logos.

A bestseller at a local restaurant is the Mayon Hot Lava - Mayon-shaped ice cream scoops topped with bits of chilli and spicy syrup.

High-end hotels provide live TV streaming of Mayon's eruption, while out-of-town journalists and tourists are also corralled into "volcano-view" rooms with windows looking out onto the slowly unfolding eruption.

Albay saw a 10 per cent growth in tourist arrivals this month from a year earlier, the local tourism office said, as travel agencies and tour guide services cashed in on what is normally a slow period after Christmas.

The forlorn top of the old church belfry of Cagsawa town - jutting out of the grass more than two centuries after Mayon buried 1,200 of its residents alive in a catastrophic 1814 eruption - is the most popular draw.

Family and friends pose for wacky shots beside it, many making it appear as if they are leaning on the smouldering volcano in the background or cupping its red-hot crater. - AFP