Would you pay $700 to give your butt a facial?
Yes, it has indeed been tried and tested...and they're calling it a "bacial."
A Mail Online reporter wrote about her experience of getting a £330 ($700) facial for her bum.
According to Miss Kim Carillo, she "lay on a bed and tried to relax as (her) therapist massaged tea tree cleanser into (her) skin, before wiping toner across (her) cheeks".
Screen grab of the Mail Online reporter getting a "bacial"
It might sound like the strangest treatment any one could come up with but it's apparently this season's hottest beauty therapy, according to a London salon group.
It said it has seen an astounding 200 per cent spike in enquiries for the treatment.
Miss Carillo said celebs Cheryl Cole, Kelly Brook and Lady Gaga reportedly started the trend for "belfies", a self-portrait of one's posterior, and posted on social media.
According to the report, Esther Fieldgrass, CEO of EF Medispa, said: "Many of those undergoing the bum facials said they were motivated by seeing celebrities' perfect behinds on Twitter or Instagram".
She added: "One of the most common complaints is a spotty bottom. While a lot of people are affected by this problem, it's terribly embarrassing for sufferers, especially now it's swimsuit season..."
So would you pay $700 for a bacial?
Source: Mail Online