Managers from HELL
Shameless spamming. Hitting fans. EXO's minders need to take a chill pill
No point mincing words here - Korean boy band EXO have the worst artist managers.
As chaperones, they lord it over their precious nine, rising superstars with obliviousness and terribly low EQ (emotional quotient).
To top it off, they boast an unwitting ability to embarrass the K-pop industry as a whole with ill-conceived decisions.
Last week, intrepid netizens discovered that one of EXO's managers, identified only as YM. Noh, had tweeted US heiress-socialite Paris Hilton: "Hello. I am an Asian guy in my 30s who loves music. I have discovered an awesome song."
He continued: "It is a song by the group EXO called Love Me Right. Please give it a listen."
Further CSI-ing showed that Noh had gleefully gone on a tweeting spree, tweeting that same message to no less than 25 Hollywood celebs, including Madonna, Lady Gaga, Rihanna, Ariana Grande and Kim Kardashian.
When I read the news, I cringed and my heart instantly went out to the poor EXO boys.
Were they aware of Noh's "spamming"? Have they dug a hole in the ground to hide their heads?
More importantly, what in the world was Noh thinking? Was EXO so thirsty for stateside fame that he had to resort to pretending he was some random music aficionado?
Seriously, none of these A-listers would give a hoot about his tweet.
Noh's actions just reek of desperation and over-eagerness.
If what he did was an attempt at subliminal marketing, he certainly failed big time.
This is the second time in two months that EXO's managers have come under fire.
In April, another EXO manager was fined 1 million Korean won (S$1,200)for hitting a fan at Incheon Airport.
Here's my humble suggestion to EXO's management agency SM Entertainment: As much as EXO are your golden boys, please tell everyone who's minding them to take a chill pill.
There is no need to push EXO's music so aggressively online, neither is there any reason to jump at the slightest sight of frenzied fans.
I'm a firm believer that good music sells on its own.
Look at pop diva Beyonce, rock legend David Bowie and rapper Drake, all who have dropped solid albums on their fans with little, or even zero, advance notice.
It's a known fact that EXO members dance well and have a good stage presence. Perhaps, instead of focusing on promotion and marketing, the next step SM Entertainment should take is to up their live singing skills by a notch.
That, to me, is more crucial.