Sum 41's MV for their first single in four years is hilarious and strangely thoughtful at the same time
FRANCIS AND THE LIGHTS (FEAT. BON IVER AND KANYE WEST) - FRIENDS
Here's another example of how simplicity can be effective when executed brilliantly.
Set in a studio with a plain white background, the MV is a three-minute take that transitions seamlessly from US rapper West to US pop group Francis And The Lights' frontman Francis Farewell Starlite and US indie folk band Bon Iver's singer Justin Vernon as they dance to the music.
This has set the new standard for anyone looking to make an MV with a low budget.
SUM 41 - FAKE MY OWN DEATH
The Canadian band's MV for their first single in four years will please more than just their fans.
Building up the anticipation with a shot of lead singer Deryck Whibley waiting eagerly to strum his guitar, Sum 41 erupts energetically into song while Internet memes - including Kim Kardashian's infamous Paper Magazine cover and the Nyan Cat - fall from the sky and destroy the city.
It's fun, hilarious and strangely thoughtful at the same time.
ELTON JOHN - A GOOD HEART
This could not have come at a better time.
The video captures the love between a diverse combination of couples, relatives and friends of different ethnicities and age groups.
The English musician, who paid tribute to victims of the Orlando massacre during his Liverpool concert last month, gives an emotional performance as he plays a piano and sings against a black background.
This might be the most moving MV of the past week.