On-air sexism proven: No one cares what male TV host wears for a year but women are told...

​For years, Australian TV host Karl Stefanovic witnessed unwarranted criticism heaped upon his female colleagues - just based on the clothes they wore or their hairstyle.

His co-host Lisa Wilkinson would get comments like: "Today's outfit is particularly jarring and awful. Get some style."

Put off by the overt sexism his co-workers suffered, Stefanovic decided to conduct an experiment.

He wore the same blue suit, a Burberry knock-off, for a full year.

To be fair, he did not intend for the experiment to last so long.

In fact, Stefanovic thought he would just wear it until someone noticed. But no one did.

The host said after the reveal: "No one has noticed; no one gives a shit.

"But women, they wear the wrong colour and they get pulled up. They say the wrong thing and there's thousands of tweets written about them.

Women are judged more harshly and keenly for what they do, what they say and what they wear."

He added that the fact no one noticed his outfit clearly highlights how people view female journalists - and their appearance.

"I'm judged on my interviews, my appalling sense of humour - on how I do my job, basically. Whereas women are quite often judged on what they're wearing on how their hair is... that's (what I wanted to test)."

Do you care about what TV hosts wear?

Source: Sydney Morning Herald