Business

Private home sales up 43.5 per cent last month

Developers sold 1,178 units last month compared to 821 in June

Developers sold 1,178 private homes last month, up 43.5 per cent from the 821 units they moved in June, but 31.7 per cent lower than the bumper crop of 1,724 units they sold in July last year during the rush to beat property cooling measures.

Last month, developers launched 911 units for sale, an increase of 36 per cent from 670 units in June, but a sharp drop from the 2,239 units in July last year.

The figures - which exclude executive condominium (EC) units - were released by the Urban Redevelopment Authority yesterday, based on its survey of licensed housing developers.

Including ECs, developers sold 1,556 units last month, a hefty 89.3 per cent increase from 822 units in June.

This was 12.4 per cent less than the total 1,776 private and EC units sold in July last year.

Last month's best-selling project was the 820-unit Piermont Grand EC in Punggol, launched for sale towards the end of the month by City Developments and TID, which saw 378 units booked at a median price of $1,107 per square foot (psf).

Property analysts noted that a rise in last month's sales, compared with June, is not unusual, as buyers are stirred to move after the school holidays and close deals before the Hungry Ghost Festival month of August.

Still, JLL head of research and consultancy Tay Huey Ying noted that the magnitude of the increase, "coming on the back of a string of negative economic indicators amid rising trade tensions, is testament to the strong underlying demand for new homes".

Huttons Asia research head Lee Sze Teck added that solid sales recorded for One Pearl Bank and Sky Everton was "a catalytic factor for the primary sales market in July", which saw positive sentiments spill over to the rest of the market.

Excluding ECs, the 774-unit One Pearl Bank condo project by CapitaLand, from the collective sale of the iconic Pearl Bank Apartments, was the bestseller last month.

Launched last month, it sold 197 units, at a median price of $2,353 psf, which represents almost a quarter of its 774 units.

Meanwhile, a consortium led by Sustained Land managed to move another 67 units of the 262-unit freehold Sky Everton in Everton Road. This was sold at a median price of $2,606 psf.

PropNex chief executive Ismail Gafoor said the continued momentum of mass market developments, such as Treasure at Tampines and The Florence Residences, shows they still attract buyers and investors. These two condos moved the second- and third- highest number of units for July, at 119 and 112, respectively.

"The sales show market resilience because buyers' appetites for projects that are rightly priced at the right locations are still there," said Mr Ismail.

Property