Drones used to bring smiles to foreign workers
Coca Cola and Singapore Kindness Movement embark on a project to bring smiles to foreign workers
Foreign workers found a reason to smile when drones carrying Coca Cola cranes buzzed into their high-rise construction worksite.
It wasn't just the coke cans that they were happy about. These cans were wrapped in personal messages by Singaporeans thanking them for their hard work.
Coca Cola and the Singapore Kindness Movement embarked on the project "Happiness from the Skies" together to show that a little kindness can go a long way to bring Singaporeans and foreign workers together.
The workers, who were seen talking about missing their families back home, were definitely touched.
One of them said: "We are very, very happy because we thinking, there's still somebody think about us." (sic)
Coke is not new to producing feel good ads. Four years ago, they set up a vending machine at a school campus in the US that delivered multiple coke bottles, a pizza and even a huge sandwich to unsuspecting students.
These are feel good ads from other brands (Warning: There will be a sudden influx of onions in the room):
1. "Giving is the best communication" by Thai Communication Provider.
2. "The Born Friends Family Portrait" by Skype