'It breaks our hearts': Netizens mourn closure of Fluff Bakery
The much-loved halal artisanal bakery said it is closing in mid-September.
A much-loved Singapore bakery in North Bridge Road is closing for good.
In an announcement on Aug 15, the halal artisanal bakery said it had been a tough couple of years and can no longer stay afloat.
With its impending closure in mid-September, the bakery appealed for the support of followers in the final weeks of what it called a bittersweet journey of almost 12 years, so they could "hopefully close without any major debts".
"Come by for one last hurrah and for us to say our goodbyes to the community and all the familiar faces we have been serving," Fluff added.
The post attracted hundreds of comments from fans waxing lyrical about the bakery's flavours, with many sharing fond memories and wishing the owners the best.
"Nooooooo Fluff cupcakes are the only ones my wife and I eat for the past decade! So many celebrations and milestones of our lives were done so with Fluff cupcakes," said kelvyeoo on Instagram.
"Fluff Bakery has carved an unforgettable, sweet legacy in Singapore's heart, inspiring bakers and dessert lovers everywhere!" said mariammoni. "You'll come back stronger, and whatever's next will be just as magical!"
There were also overseas fans. "Can't believe the last time I went to SG would be the last time I got to enjoy your amazing cupcakes... Thank you for bringing joy into our lives!" said jhniswara.
According to its website, Fluff Bakery was started in 2012 by Nursyzanna Syaira, a self-taught baker. Beginning as a store in Jalan Pisang, it moved to its current premises at 795 North Bridge Road in 2021.
From 2017 to 2019, it even had an outlet in Kuala Lumpur named Fluff Bakery Cafe, located in Taman Tun,
Netizens also encouraged Fluff not to close shop completely, but to operate as a home-based bakery. "Pls do homebase so we can continue to enjoy ur bakes and keep supporting," said linamuhd.
Others urged the owners to take a break. "Pls come back and come back stronger !!! This is not goodbye , this is see you later … on the next episode … of … 'Behind the Fluff'… or the 'The Fluff is Back'!" said Instagrammer livingbyleoni.
The New Paper has reached out to Fluff Bakery's owners for comment.