Lammily, the average-is-beautiful doll goes on sale in US

She’s short, brunette, has an average body shape and can even be given cellulite and acne: the "anti-Barbie’ doll is ready to go on sale in the United States.

The brainchild of 26-year-old graphic designer Nickolay Lamm, the “Lammily"​ doll will begin shipping next week with the sales pitch that “average is beautiful.”

Lamm told AFP he came up with the idea after searching for a doll to buy as a gift and discovering that “all the dolls looked like supermodels.”


“There’s nothing wrong with being a supermodel but I just had the impression that the wall of supermodels suggests that something is wrong with you if you don’t look like one.” - Nickolay Lamm, the designer of the Lammily doll

“I created an alternative to suggest that it’s okay to not look like a supermodel, it’s okay to look like a normal person.”

Lamm based the physique of his doll from statistics provided by the US Centers for Disease Control and Prevention (CDC), calculating that the “average” 19-year-old was five feet, four inches (163.3 cm) tall, weighed 150 pounds (68 kg) and measured 33.5 inches (85 cm) around the chest.

He contrasted those vital statistics to a Barbie, which is skinnier, taller and more blonde.

Lamm raised money for mass production of his doll by crowdfunding. So far, he has received some $225,000 worth of advance orders for the doll, which will sell at $25.

Starting in January, a clothing line will be available as well as stickers depicting acne or cellulite. - AFP