Major supermarkets to display unit prices in pilot to help consumers compare prices

A pilot programme to help consumers in supermarkets to better compare grocery products across different brands and sizes will be implemented from Sept 1 to Dec 26.

Over 150 outlets of major operators NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant will display unit prices of selected household essential items, such as rice, meat, seafood and formula milk powder.

For example, the prices of rice and formula milk powder can be displayed in per kilogram, or per 100g.

It is a collaboration between the chains, Competition and Consumer Commission of Singapore (CCCS) and Consumers Association of Singapore (Case), and "aims to enhance price transparency and help consumers make more informed purchasing decisions by enabling easier price comparisons across different product sizes and brands", CCCS and Case said in a joint release on Aug 27.

NTUC FairPrice, Sheng Siong and Prime Supermarket will pilot unit pricing from Sept 1 to Oct 26. Cold Storage and Giant will participate in the initiative from Oct 31 to Dec 26.

During those periods, consumers at participating outlets may be approached by a market survey firm working with CCCS to provide feedback on how the display of unit prices can be refined to better meet their needs.

Case president Melvin Yong said the likes of Britain and Australia have already introduced unit pricing, while Case has been offering unit pricing for over 6,000 items on its Price Kaki app since 2023, and received positive feedback.

He added: "With insights gained from this trial, I hope to see unit pricing adopted by all major retailers in Singapore empowering consumers to shop confidently and making their dollars go further."

"This is particularly important for budget-conscious shoppers who seek value for money."

For more information, visit https://go.gov.sg/unitpricing.